millenials
Gen Y Dwarfs Gen X in New Car Purchases for First Time
1
The popular assumption for some time has been that young people don’t like cars, but new statistics are out to disprove it.
Young Buyers are Most Enthusiastic about Cars: Poll
Contrary to the theory that younger generations aren’t interested in cars, new vehicle buyers who are 25 years old and under are actually more enthusiastic about their cars than the industry average a new poll has revealed.
Mercedes Announces New Convertibles, Brand Growth
Mercedes North American boss Steve Cannon announced that it will offer both C- and S-Class convertibles to U.S. buyers in the near future.
Toyota’s Plan to get Gen Y Driving
With two of every five car buyers coming from Generation Y, Toyota is recognizing the importance of appealing to America’s next wave of car buyers and the vastly different tastes they carry.
Baby Boomers Buy Lots of Cars, Millennials Don’t
While automakers are targeting younger demographics with flashy marketing campaigns, they ought to be appealing to more adult sensibilities because baby boomers make up more than half of the car buying market today.
