gen y
Gen Y Dwarfs Gen X in New Car Purchases for First Time
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The popular assumption for some time has been that young people don’t like cars, but new statistics are out to disprove it.
Millennials’ Interest in Buying, Leasing Cars Increasing
Generation Y is known for being a tough market to crack for automakers, but a new study suggests “millennials” are looking to buy or lease a new car within the next three years.
Millennials Like Car Dealerships, Hate Sales People: Study
According to a recent study, car buyers between the ages of 16-32 actually enjoy visiting dealership lots more than older generations, though they dislike dealing with car salesmen.
Young People ‘Too Busy’ to get Driver’s License: Study
Generation Y has been a huge pain in the neck for most automakers since youth don’t seem to be interested, or simply can’t afford to buy a new vehicle, and a new study hints at why young people aren’t interested in driving.
Toyota’s Plan to get Gen Y Driving
With two of every five car buyers coming from Generation Y, Toyota is recognizing the importance of appealing to America’s next wave of car buyers and the vastly different tastes they carry.
