youth
High Unemployment to Blame for Drop in Teen Driving
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It’s a commonly held belief that young people are not interested in cars. As the narrative goes, they’d rather rely on public transportation and play with their iPhones than drive. But a new study released by the Insurance Institute for Highway Safety’s Highway Loss Data Institute tells a different story.
Toyota’s Plan to get Gen Y Driving
With two of every five car buyers coming from Generation Y, Toyota is recognizing the importance of appealing to America’s next wave of car buyers and the vastly different tastes they carry.
