Joel Ewanick
Former GM Marketing Head Joel Ewanick Joins Fisker
After a controversial exit from General Motors, Joel Ewanick has found a new home as interim chief commercial officer at Fisker Automotive.
Manchester United Fans Call for Boycott of Sponsors, Including Chevrolet
It all started back in May, when General Motors and Manchester United first discussed forging an advertising partnership. Then GM ousted its Global Marketing head Joel Ewanick, a mere 48 hours before the record sponsorship deal was done.
GM Global Marketing Head Joel Ewanick Leaves Company
The man behind the clever tweets during the controversy with GM’s Super Bowl ad and the automaker’s controversial Facebook ad pull has left General Motors.
$600,000 of General Motors Ad Agency Work Tied to CFOs Wife
Recently, General Motors gave a subtle shock to the world by announcing that it would not be advertising in next year’s Super Bowl, and that it was also pulling $10 million worth of Facebook advertisements.
GM Looking to Save $2 Billion in Major Marketing Revamp
Not only that but GM plans to align its marketing in different regions around the world with the theory that a campaign in China, Germany or Brazil, could be adapted for North America.
Ford Marketing Boss Jim Farley Apologizes for “F**k GM” Remark
There will be no public mea culpa, but Ford marketing boss Jim Farley has apologized for sensational remarks he made about General Motors. Farley made headlines recently when early copies of New York Times reporter Bill Vlasic’s new book “Once Upon a Car” were released, containing comments attributed to him. Included among them was the following:…
El Camino “Very Unlikely” Says GM Marketing Boss
Perhaps you’ve read the incessant chatter about the return of the Chevrolet El Camino. Well, it’s not going to happen. Thank God! Last week General Motors Chief Marketing Officer Joel Ewanick joined Twitter and said (loosely speaking) that if 100,000 people commented on a Jalopnik post, then they’d revive the classic badge, allowing us to…
Chevrolet Needs 100,000 Hand Raisers For New El Camino
For the record, 100,000 units is about what the current Toyota Tacoma sells each year in the US and to be fair represents rather high volumes for a niche vehicle. And in fact the best sales total the original El Camino ever managed, was 64,960 units, back in 1979.
GM Marketing Boss Driving Chevy Volt 2,400 Miles from Detroit to LA Auto Show
The one main flaw of electric cars is the range they are capable of. That, however, is not the case with the new Chevrolet Volt, using its sophisticated powertrain to cure “range anxiety” by using a gasoline engine for a total range of over 300 miles. And when that runs out? Just add more gas…
General Motors Returning to Super Bowl Advertising Spectacle
After a two-year hiatus marked by a global recession and the bankruptcy of America’s largest automaker, General Motors will return to the Super Bowl for 2011. GM had planned to be a part of the massive sporting event advertising spectacle but pulled out of the event earlier this year. The move not only hurt the…
Video: 2011 Hyundai Equus First Ride
AutoGuide was recently invited by Hyundai to take a ride in its new flagship Equus luxury sedan, which is due out in the U.S. in 2011. We posted some initial impressions immediately afterward and have since prepared a little video of the car and our chat with Hyundai Motor America’s VP of Marketing Joel Ewanick….
First Ride: Hyundai Takes Us for a Spin in the Company’s New 2011 Equus Flagship
Earlier this week Hyundai announced that it would launch the company’s Korean market Equus flagship right here in the U.S. And to help promote the car, Hyundai decided to show-off a few examples of its top-tier luxury sedan at one of the world’s most high-profile automotive events: the Pebble Beach Concours d’Elegance. While in town…
