Chevrolet has been on a marketing spree with their new compact Sonic, pulling off antics left and right including having Rob Dyrdek kickflip a Sonic and taking one skydiving over the Arizona desert. For this year’s Super Bowl ad, Chevrolet looks to share all of the Sonic stunts it pulled off the past year which…
We’ve got a full 60 second commercial that’s set to air during this weekend’s Super Bowl game. It’s from Hyundai and it features a musical performance by actual Hyundai employees. The rumor floating around is that the ad was inspired by Hyundai’s founding chairman, Chung Ju-Yung and his “words of determination and encouragement.” Titled “All…
After taking a three year hiatus from the advertising and marketing wonder we call the Super Bowl, Toyota has put together a new commercial which showcases the “re-invention” of the Toyota Camry, as well as some interesting ways to reinvent some of our favorite things. The Ad shows off reinvented babies that don’t poop (every parents dream),…
With all the excitement surrounding the official release of the BMW M Performance Diesel models, we almost forgot that the actual M models might be receiving some attention for the new year too. For 2013, BMW gave the X6 M a light refresh, subtly changing the front of the crossover with new LED headlights and…
Daniel O’Grady runs a website called Japanese Castle Explorer, where he documents and shares his experiences while exploring all of Japan’s historical castles. O’Grady is an Australian who also clearly has a passion for classic American muscle, for when he came across this lot of rusted vintage American muscle cars, he couldn’t help but share…
To celebrate the 50th anniversary of the Rolex 24 at Daytona sports car endurance race, around 50 championship cars past and present paraded their way through the streets of Daytona. The oldest race car to make the parade was the 1962 winner, while the newest was from last year’s race. The parade went off without…
A pair of Chevrolet Impala taxi cabs were seized and their drivers are facing “stunt driving” charges out in Toronto, Ontario Canada when they were caught street racing on Canada’s longest street, Younge Street. Those charged with stunt driving will have their license seized for seven days and face a fine between $2,000 to $10,000….
GM has a long road ahead of them to rebuild consumer confidence in the Chevrolet Volt after months of negative press surrounding the fire risk of their extended-range electric vehicle. The advertising campaign will focus on just how safe the Volt is and will include full-page ads in 19 different US newspapers including The New…
Hyundai and Rhys Millen Racing deserve a round of applause for their recent video antics that spread through the Internet like a leaked photo from a celebrity cell phone. This time around, the team took their Veloster Rally Car out to the golf course where it replaced the traditional golf cart. Almost everything you can…
For decades, the Volvo brand was the epitome of safety. Many perceived the Swedish automaker’s models to be bland and boring, but one thing was for sure: they were built like tanks. Nowadays though, Volvo has developed a reputation for having sportier vehicles while maintaining the safety standards they established throughout the years. And now…
It’s no surprise that BMW is extremely excited about the introduction of its four new M Performance Diesel models; so excited in fact that they’ve forgot to check the spelling of the word “precision.” We’ll overlook the irony of a spelling error on that particular word, and instead enjoy the epic sounds of BMW’s new,…
Titled “Sled”, Suzuki will be showing off their all-wheel drive 2012 Kizashi sport sedan for this year’s Super Bowl commercial. The Kizashi is also the same vehicle Suzuki showed off in their Super Bowl ad last year, which was the company’s first ever. The ad was developed by Siltanen & Partners Advertising, and hopes to…
Out in Charlotte NC, some automotive enthusiasts were gathering for the Wrong Fitment Crew Meet 3 that also celebrated Lunar New Year at the same time. Unfortunately the owners of these Nissan 350Zs are clearly not looking forward to The Year of the Dragon, as bad luck struck right as the New Year was around…
You might be familiar with the sound a Le Mans car makes while whipping around the track, but this year Toyota is going to change all that. For the first time in more than a decade, the Japanese giant is entering in the 24 Hours of Le Mans race, set to start this June. Yesterday…
Kia released information on their newest Superbowl commercial last week, but now the Korean automaker is teasing us a little more with a 15 second video spot featuring supermodel Adriana Lima in slow motion as the Chordettes classic “Mr. Sandman” sings sweetly in the background. The slogan for the Super Bowl spot is “Drive the…
There’s a ton of buzz surrounding the return of HKS to drifting with Nobuteru Taniguchi behind the wheel of a Toyota GT 86. Now they were the first ones to throw the new sports car on the dyno, pulling down around 170-rwhp which has about a 15-percent drivetrain loss (200-hp crank), which is pretty impressive….
Chances are a burnout is pretty far from the picture when you think of a hybrid, but in this case speed is the name of the game. Last friday we posted a story about a teaser video featuring the Porsche Panamera S Hybrid titled “World’s Fastest Full Hybrid,” but just when you thought the message was…
It’s been a while since Nobuteru Taniguchi (NOB) has been behind the wheel of an HKS vehicle at a D1 Grand Prix event. But his past accolades piloting the HKS Mitsubishi EVO in Time Attack and HKS Nissan Silvia S15 in D1 Grand Prix still makes him one of the most respected drivers in the…
While small cars have had a difficult time catching on in North America, it seems as if cars in the UK market could never be small enough. A group of businessmen in the United Kingdom decided to resurrect the Peel brand and are now taking orders for both the Trident and P50 models. 0-60 times…
Impressive? Without question. But is the Chevrolet Volt that much better than a hybrid or an electric car; or even a hyper-efficient, and significantly cheaper, gas model?
GM has announced “Chevy Happy Grad” as the winner of their Route 66 Super Bowl Ad contest, created by 26-year old Zach Borst of Long Island. The winning ad will be aired during Super Bowl XLVI and had already received over 32-million views between December 22 and January 14. The best part about this ad…
Just when an earlier study suggested that teenagers today prefer owning smartphones and electronic devices over owning a car, a local study by news channel Sacramento News10 revealed that there is a resurgence of manual transmission automobiles for young drivers. Worried about teen drivers texting and driving, parents have started a trend of purchasing stick…
GM continued flexing their marketing prowess with a new promotion for the Chevy Sonic, creating the world’s largest claw game on Hollywood Boulevard out in Los Angeles. The five-story 3D projection of a claw game was created on the side of The Roosevelt Hotel in Los Angeles, California and even won itself a spot in…
We just can’t get enough of the Nissan Juke-R project, and probably won’t until we get our grubby little hands behind its steering wheel. But until then, we’ll just have to continue living vicariously through those fortunate enough to experience the monster first hand. While it was in Dubai to pace the 24 Hour race,…
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