In most respects Cadillac now has the cars it needs to succeed, but it’s still facing an image problem generated due to decades of sub-par products. To help freshen the image, GM’s luxury division has launched a new marketing campaign for Cadillac and invented a new slogan for the brand: The Mark of Leadership. And…
Although Diajiro Yoshihara is hardly a newcomer to the world of drifting, it was something of a surprise to see this series veteran take home the victory at Road Atlanta this past weekend given that he hadn’t won a Formula Drift event since 2007 and was driving a freshly built Discount Tire and Falken sponsored…
Imagine you are able to bring together some of humanity’s great minds for a dialogue, but you then end up having them give you their picks for who will win the World Series. Motor Trend‘s new video of a Lexus LFA drag racing a Nissan GTR is similarly anti-climactic and a little silly, but we…
After an understandably slow start to the season, Lotus Racing appears to be discovering some added pace during testing prior to this weekend’s Spanish Grand Prix thanks to the Lotus Cosworth T127’s updated aerodynamics package. Jarno Trulli pumped in 26 practice laps and was 19th fastest during his second session, while Heikki Kovalainen completed 17…
Ever wonder how Top Gear gets all those cool rolling shots of cars sliding around their own airfield? It’s certainly not done by standing in a field with a camcorder and a tripod. The trick to getting those kinds of shots is to use a camera car with a vehicle mounted crane, a very common…
A few years ago, I was opining that in-car technology was pitiful and useless — mostly because I had no way to connect my iPod to a car stereo — before the days of AUX-in and USB connections BMW and BlackBerry seem to have waded into the next generation of in-car apps with their latest…
The Ferrari 599 GTO is the fastest roadgoing Ferrari ever built. Sorry Enzo owners, you’re going to have to upgrade. But to be honest, there are plenty of other cars out there that are just as fast, if not faster. In fact, if you want to have a virtual Nürburgring race, the Dodge Viper ACR…
Demand for Honda’s light trucks, like the CR-V, Pilot and Ridgeline, with the company posting a 33% sales increase for light trucks compared to 2009. High demand and lower inventory levels mean that Honda has been able to stave off the barrage of incentives that rival Toyota has been promoting, due to a series of…
The marketing folks for Toyota are taking a unique approach to the new Sienna minivan, opting to raise interest (and eyebrows) with a new “Swagger Wagon” commercial that has a regular family gangsta-rapping about their new wheels. The whole thing is actually very well executed – like the new Sienna. And with the top trim…
It’s probably the most talked about Volvo in a decade (if not longer) and the Swedish automaker has just released a new video highlighting the many awesome aspects of the Polestar Performance C30 Concept. In case you missed our first post on this car, the extra spicy hatch is in many ways like the Ford…
As if old racing Porsches weren’t cool enough — we proudly display a “hippy” 917 on our desk — someone had the idea to paint new Porsches in historic liveries and go racing. That series is the Cayman Interseries, established in 2009 by Napleton Porsche of Illinois. It’s sanctioned by Historic Sportscar Racing (HSR) and…
For many, the Aptera 2e is a glimpse into the future of cars, and a frontrunner for the Automotive X-Prize. For those who don’t know, Progressive Insurance sponsors the $10 Million X-Prize, which will be awarded to the first company to produce a near-production vehicle that can achieve 100 miles per gallon. At Michigan International…
Intake. Compression. Ignition. Exhaust. The four holy stages of the internal combustion engine. Anyone who’s ever taken shop class or watched a cheesy automotive promo video will have seen some kind of illustration or poorly rendered CGI of the inner workings of a piston engine. For the first time, someone has stuck an actual camera…
Thanks to the engineering experts at BMW’s M division, the X5 has been transformed into a real-live concept car, delivering an almost unimaginable level of performance in an SUV platform.
Drifting is a dangerous sport, and not just for the drivers. Having photographed several drift events this author is well aware of the risks involved – I’ve have even had a few close calls, on one occasion a friend of mine pulling me away right as the vehicle struck the K-rail. At another event the…
As we reported two weeks ago, GST Motorsports set a new Super Lap Battle record around Firebird’s main racing circuit. Well, the boys from Hayward, California have done it again, this time setting a new Redline Time Attack lap record at Las Vegas Motor Speedway’s outside road course, posting a best time of 1-minute 39.657…
And here we thought our Nintendo NES (yes, the gray original one) was the best gaming system since sliced bread. Actually, this author one of the few people to have completely finished Gran Turismo 4…like three years ago. Heck, the Nissan GT-R was still a concept back then! That GT5 has been such a wait…
Ford has just released a new promo video for the new 5.0-liter Mustang GT, highlighting the car’s impressive new engine. In case you don’t know, the return of the 5.0 brings with it 412-hp at 6500 rpm and 390 ft-lbs of torque at 4250 rpm. This is due in part to the larger displacement, but…
Ok, so this is an ad. Obviously. If that wasn’t enough, you can follow Volkswagen’s latest character, Sluggy Patterson, on Twitter. How is this news? First, we love a good game of Punch Buggy. Second, we think it’s the first time an automotive company has made an ad featuring violence caused by the brand. Third,…
After reporting yesterday on the possible boycott of Round 2 of the FIA GT1 World Championship by both Nissan GT-R teams due to a controversial weight penalty assessed to them prior to the season opener in Abu Dhabi, we have since learned that the Swiss Racing Team and Sumo Power GT have confirmed their attendance at…
As reported in Autosport Magazine, the two Nissan teams competing in the new FIA GT1 World Championship have threatened to boycott the next round and to launch a protest unless the weight penalty heaped on the GT-R ahead of the Abu Dhabi series opener is removed. The first race of the season took place last weekend…
After his dominating World-Challenge GTS performance at Long Beach in the LPL/DRS Lotus Exige 240 S, Tyler McQuarrie sent us a highly entertaining GoPro HD helmet cam clip from qualifying. Check it out after the jump. We also noticed our friends over at The Octane Report just posted a full story on McQuarrie’s glorious Long…
One of the most famous YouTube videos in the last year has got to be the “Worst parking job ever,” a clip ran by news channel CP24 after a BMW X5 drove over two parked cars at a Newmarket, Ontario gym. We weren’t sure an X5 could drive over anything, until 62-year-old Tripta Kaushal showed…
As German magazine Autobild reported, a Porsche Panamera Turbo taxi has been providing high-speed transit in Stuttgart and they’ve got the video evidence to prove it. Check it out after the jump. The question this raises is, how much longer before an all-out taxi war heats up in Germany at the ultimate public toll road,…
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