Toyota
Toyota Debuts New Auris Ad Using Transgender Woman
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Toyota’s ads for the 2013 Auris already made headlines for featuring a model who identifies as a transgender woman. Now, the automaker produced another ad for the Auris featuring a transgendered singer from a Japanese band.
Toyota Accuses Fired IT Contractor of Damaging Network
Toyota USA is accusing a fired contractor of sabotaging internal software and breaking into a secure system before downloading confidential information on parts, designs and prices.
Toyota GT86 Suspension Updates Under Development Says Chief Engineer
The benchmark for the handling of the Scion FR-S has always been the Porsche Cayman. While some have gone so far as to say the Scion is superior, the men behind it are not yet satisfied.
Toyota Prius c Added to College Grad Rebate Program
Toyota offers recent college graduates a $1,000 instant rebate on the purchase of certain new vehicles. That list of vehicles finally includes the Prius c hybrid.
New Supra Won’t be a Hybrid: Scion FR-S Engineer Says
According to an interview with the brains behind the the Scion FR-S, the rumored upcoming Supra will not be a hybrid despite a recent concept sports car from Toyota.
Lexus LFA Racing Heritage Detailed in Video
The Lexus LFA has competed in every 24 Hours Nürburgring since 2008. Gazoo Racing, the team that campaigns the supercar, is celebrating this racing heritage in a new video.
Toyota Releases 2013 Pricing For Five Truck Models
Toyota has just released the pricing for the 2013 Highlander, 4Runner, Sequoia, Tundra and FJ Cruiser. Along with the prices are some nice updates.
Toyota Motorsports Builds Low-Cost FR-S Based-Racer
Toyota Motorsports has just debuted its new GT86-based race car, engineered for entry-level German track racing that they say can be adapted for international sales.
2013 Toyota Auris Commerical Uses Transgender Model
Toyota’s new Japanese-market ads for the 2013 Auris show that this is a car for only a select part of the buying public.
Toyota Japan Retirees Spending Golden Years Farming
In Japan’s Toyota City, retirees from the automaker that loans it’s name to the city are spending their golden years working on farms.
Prius Earns First 5-Star Rating in Uber-German EcoTest
The Toyota Prius has just undergone the new EcoTest from Germany’s ADAC (equivalent of AAA but with more authority). The car is the first ever to score a perfect 5 out of 5 stars in the test, out of 56 vehicles that have been tested thus far.
F-150 Hybrid Planned as Joint Ford-Toyota Project
Toyota and Ford began a partnership last year to develop a hybrid system for trucks and SUVs, and according to a “high ranking Ford engineer” the goal is a Ford F-150 hybrid.
Toyota RAV4 EV Aerodynamics Detailed in Video
Toyota has just released the second part of a video series chronicling the development of the RAV4 EV. This video focuses on the aerodynamics of the electric crossover.
Toyota Returns to WRC with Yaris, Sort of
Toyota’s new TMG performance division is debuting the production model, Yaris R1A racer, at the ninth round of the WRC.
Toyota Enlists Medal of Honor Recipient to Help Veterans
Toyota recognizes that veterans do not have an easy time transitioning to a civilian life. That is why the automaker has launched a partnership to help vets find employment.
Florida Political Commercial Attacks Autonomous Cars
Autonomous cars are instruments of the Devil and they need to be kept off the road. They commit wicked acts like driving blind people on errands.
Toyota Landcruiser Has Half the Carbon Footprint of a Dog
In a study that will probably make you scratch your head, two researchers from Victoria University in New Zealand concluded that the average mid-sized dog has a larger carbon footprint than your typical large V8-equipped SUV.
Toyota Teases Future Motorsports Plans: Hints at GT86, WRC
This year, Toyota celebrated its 55 years of motorsport heritage by making a return to the 24 Hours of Le Mans with the hybrid TS030 race car. The automaker is now hinting its future motorsports plan, releasing a video that highlights its storied history on the track.
Lexus Contemplates Increasing North American Production
Lexus already builds the RX crossover in Canada, but with the rising yen Toyota USA president Jim Lentz is making it clear that more models are headed for U.S. assembly.
Google Self Driving Cars Claim 300,000 Miles of Testing
Google is adding the Lexus RX450h to its self-driving car lineup as it looks toward testing in different environments and terrains, pushing ahead with developing its technology.
Toyota’s Plan to get Gen Y Driving
With two of every five car buyers coming from Generation Y, Toyota is recognizing the importance of appealing to America’s next wave of car buyers and the vastly different tastes they carry.
Toyota RAV4 EV Detailed in Development Videos
Toyota’s new RAV4 EV was developed in partnership with Tesla Motors. The development of the electric crossover has been chronicled in five youtube videos, the first of which has just been released.
Toyota Boosts Production in Bid for Sales Crown
Toyota is on track to be the world’s largest automaker again, and apparently, the automaker agrees, having just increased production this year by about 300,000 vehicles.
Electric Car Revolution: 10 Future EVs
The Chevrolet Volt and Nissan Leaf initiated a whole new movement in the auto industry. With the realization that an all-electric vehicle can be useful in everyday driving situations thanks to a large battery and more efficient fast charging technology, automakers are hopping on the electric vehicle bandwagon. “Overall automakers want to be…
